Above The Line (ATL) Marketing Executive

Published Date: 18 January 2023

Expired Date: 26 April 2023

Compulsory Requirement :

  • Bachelor
  • Min experience 2 year(s)

Requirement & Responsibility :

About The Role

Above the Line (ATL) Executive Marketing POCARI SWEAT will help to manage all the marketing activities execution for POCARI SWEAT. This role requires strong agility with a good analytical thinking, systematic, creative, detail oriented, collaborative, and has good skills of visual communications.


  • Responsible to manage executions of innovative marketing activities that help brand to create powerful campaign
  • Oversees the production of all marketing campaigns and promotional materials, including to ensure all campaigns are delivered on time and within budget
  • Working closely with cross-functional teams within Pocari Sweat team: Digital, Below the Line (BTL), sales team to ensure campaign works well
  • Leading collaboration with external partners that support the campaign: Media / Digital / Activation agencies and Production House (PH) to produce effective marketing campaigns


  • Bachelor degree in marketing, communications, or related fields from reputable universities
  • Minimum 2 years of professional experience in marketing from FMCG companies/creative agencies are preferred
  • Involved into at least 2 marketing campaigns per year, is preferred
  • Highly passionate for creative world, not limited to campaigns, but also digital trends, market trends, etc.
  • Good command, written and verbal, in English and Indonesian
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Job Level : -
Job Function : Brand Management
Location : Jakarta, DKI Jakarta
Job Type : -

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