Head Of Above The Line Marketing

Published Date: 04 March 2022

Expired Date: 03 June 2022

Compulsory Requirement :

  • Degree
  • Min. GPA 3
  • Min experience 5 year(s)

Requirement & Responsibility :

About The Role

Head of Above the Line (ATL) Marketing Pocari Sweat will lead all communication for Pocari Sweat through a powerful and innovative marketing campaigns. This role requires strong agility with a strong analytical, creative-mind, and good skills of visual communications.


  • Responsible to translate brand strategies into innovative marketing activities that help brand to create powerful campaign
  • Oversees the production of all marketing campaigns and promotional materials, including to ensure all campaigns are delivered on time and within budget
  • Working closely with cross-functional teams within Pocari Sweat team: including Digital, BTL, sales team to ensure campaign works well
  • Leading communication with creative agency and collaboration with external partners that support the campaign: Media, and Digital Agencies to produce effective marketing campaigns


  • Bachelor/ Master degree in marketing, communications, or related fields from reputable universities
  • Minimum 5 years of professional experience in marketing from FMCG companies/creative agencies are preferred
  • Involved into at least 3 TVCs/campaigns per year, is preferred
  • Highly passionate for creative world, not limited to campaigns, but also digital trends, market trends, etc.
  • Good command, written and verbal, in English and Indonesian
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Job Level : -
Job Function : Brand Management
Location : Jakarta, DKI Jakarta
Job Type : -

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